VIOSO in the press - Inavate Magazine Feature

Benjamin Fritsch, our CEO, contributed to this month's Inavate magazine feature article "License to thrill: The visual tech redefining theme parks"

Read the full article here: https://www.inavateonthenet.net/FEATURES/article/license-to-thrill-the-visual-tech-redefining-theme-parks 

"Visitor attractions are constantly changing. Today, we’re seeing an evolution towards living worlds within these attractions where AV can deploy multiple narratives and storylines through technology. The biggest transformation in this market is that there can be more changes. If you are building a ride today, you don’t just want one ride, you want lots of content so that you can renew the ride every five to six years. This is creating a more modular line of thinking, where you use projection mapping, LED, and the content side will be key in the future.

“We are moving very quickly from static content to interactive worlds driven by engines such as Unreal. This is a big plus because a ride can change, with its theme changing dramatically in as little as two years. If you combine this with more AV technologies like dynamic projection mapping, you can easily change the 3D content in a scene and adapt it into a completely new ride with a couple of small changes.”